Video Content!
When I began thinking about the creation of this video my first question was “How should I approach the topic of AI in an engaging way?”
With this question in mind as well as the very limited time I had to deliver my content in the video I thought it would be best and most interesting to do a “top 5” style video. Thinking about this I decided to focus on the most common misconceptions people generally have about Artificial Intelligence. I then did some research and found some statistics to use as well as the most agreed upon top 5 misconceptions.
Strategies I used!
The initial planning of this video involved research, decisions about structure (Intro, body, conclusion), selection of images and videos to overlay, editing as well as my use of background music. My research I have discussed and explained above.
For the intro I wanted an interesting setting to gain the viewers attention straight away. I thought I would record outside at first but then decided not to as I was recording audio with just my phone and the sounds of wind would have also been recorded. I then decided to record in a car as I could use it as a way of leading into my first point in the video (we are surrounded by AI). Whilst recording my intro I positioned my phone in a way that my face would be placed towards the top left of the frame following the rule of thirds.
I then decided to record my main points, I used a script to ensure I got all of the information correct and included all of what I wanted to say. I tried to include some humour in the form of jokes about the end of the world at the hands of AI as well as a subtle pun at the end of the video involving the word “news”. I think this was a good decision as it lightens the mood of the video and adds to the audience retention element. I also numbered some of the points in the video to help the audience with recalling them after they have finished watching the content.
My conclusion was very short in this video as I felt like I did not really have enough time to fit a solid conclusion in without sacrificing the main content of the video. So I decided to end the video on a rhetorical question as the credits began to play.
My use of source material was very key in the creation of this video I used many images and also three videos. I found all of which using Flickr which allowed me to search for creative commons licensed content which I could use. I looked for images to reflect the ideas and emotions I was trying to portray in the video. For the videos, the first one I chose because it opposed what I was saying and represented more of what the audience may think about AI already. The second video was a time lapse which portrayed humans daily lives in the city which directly reflected what I was speaking about.
During the editing process of this video I made a large amount of decisions but I will focus on a few in this blog. The main ones being using a fade transition to move between my intro, videos and images. This effect creates a more flowing and aesthetically pleasing video to watch. The other decision I made was to include short title screens for each new point to make it clear what my main ideas were to the viewers. Lastly I also blurred out the first video so that the faces were unrecognisable as I did not have permission to use them in my video.
Finally I decided not to use sound effects in this video because I believe it would have not added too much to the value of the content. Rather I used a non copyright piece of upbeat music. To give the feeling that the video was moving quickly and that adds to the retention of the audience viewing the video. I also faded in and out the music during the intro and outro to make a smooth start and end to the video.
Challenges I Faced!
I faced a few challenges in the process of making this video one of which was the time limit of max 3 minutes. This top 5 was a lot of content to fit into the time limit. To overcome this I made a very short outro and my intro led into the first point. I also used short title screens to break up the each of the points rather then a more fancy time consuming edit.
Sources
Ali, M. (2019). 5 Common Misconceptions About Artificial Intelligence. [online] Lionbridge.ai. Available at: https://lionbridge.ai/articles/5-common-misconceptions-about-artificial-intelligence/ [Accessed 31 Aug. 2019].
Music
Tobu – Hope [NCS Release] (https://www.youtube.com/watch?v=EP625xQIGzs)
Images/Videos
Asimo by tjabeljan (CC BY 2.0)
Car by llee_wu (CC BY-ND 2.0)
GPS by Stig Anderson (CC BY-SA 2.0)
IRobot by Bernard Goldbach (CC BY 2.0)
La Pau Sat (Timelapse) by Michael Elleray (CC BY 2.0)
IMG_0446 by Ben Smith (CC BY 2.0)
Coca Cola by Marion Doss (CC BY-SA 2.0)
MacBook light shift by Milind Alvares (CC BY-NC-ND 2.0)
Ford Cars by Mike Mozart (CC BY 2.0)
Google Logo in Building43 by Robert Scoble (CC BY 2.0)
MacDonalds by yum9me (CC BY-NC-ND 2.0)
iPad retina display by Antonio Silveira (CC BY 2.0)
Numbers And Finance by reynermedia (CC BY 2.0)
“Robot” by Courtney Powell (CC BY-NC-ND 2.0)
IMG_5607 by RightBrainPhotography (CC BY-NC-ND 2.0)
Finance by GotCredit (CC BY 2.0)
Sport action by Qrodo Photos (CC BY 2.0)
Stormy weather by Mark Freeth (CC BY 2.0)
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