How is Gamification used in Business
As we move further through the 21st century we see more and more use of gamification in business. Gamification is the use of gaming ideas in a non gaming context. For example many large businesses have created apps that act as like a game linked to your purchases. These can replace things such as loyalty cards and generally create a stronger connection between business and consumer. Leading to higher sales and greater consumer loyalty.
Another way gamified ideas are introduced into business is through events or sales. For example McDonald’s Monopoly comes to mind. This is where with every purchase you were given a monopoly property to collect. If you were able to collect sets then you would be entered in a draw to win prizes. I will talk about this more though in my podcast which is embedded below.
Overall I believe that more businesses should invest money into gamification concepts and ideas to use within their companies. This will lead to more engaging and profitable business ventures in the future.
Gamification in Business (My Experience)
Check out my podcast for more information and examples on gamification in business!!
Conclusion
In conclusion businesses do use concepts of gamification in promotions and day to day operations. Although I do not think this is a common enough occurrence. Gamification allows businesses to drive sales and customer loyalty. Gamification definitely has many applications in business and has a lot of benefits to be reaped when applied correctly.
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